In 2020, the COVID-19 Pandemic shut down major parts of the country for months on end. In the summer, when New York State started to open up, Gov. Andrew Cuomo rolled out a public service campaign to remind his fellow New Yorkers to keep themselves and others safe as they returned to a new normal.
Handmade Type
Inspired by Mike Perry’s typography style, we channeled an intrinsically New-York style of visual speaking for people all around the state to see Gov. Cuomo’s campaign.
In collaboration with the office of NY State Governor Andrew M. Cuomo
Typography and Design: Alex Lumain
Creative Direction: Alexander Holm