Alex Lumain
Alex Lumain
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CHASE INK PREFERRED

THE CHASE INK PREFERRED CARD

Chase for Small Business launched it's premium rewards credit card, the Chase Ink Preferred Card. I helped design the campaign and the execution that helped launch this new brand for small business owners.

 

INITIAL CONCEPTING: LOGO AND PACKAGING

Before The Ripple Doughtnut could launch, we had a phase of initial design concepting that we had to do for the project. The first stages were rapid iterations of packaging design and logo work for the project that The Doughnut Plant in NYC would be using when the project would be revealed. 

THE FINAL PACKAGING

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DIGITAL OUT OF HOME

TV AND ONLINE

Design direction from Joseph Dasaro. Creative direction from Paul Meates, Patrick Horton, and Stephen Schocket.

SEE THE PR: ADWEEK