Alex Lumain
Alex Lumain
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CHASE FREEDOM UNLIMITED

 

CHASE FREEDOM UNLIMITED

The newly updated and rebranded cash rewards credit card for Chase Bank.

We designed and created an identity system for the new cash rewards card to stand out from the competition as well as to differentiate it from the other credit cards in the Chase Bank line up. The design needed to be bold and bright to match the personality of the creative work that came out with the rest of the campaign that would live in print and digital.

The work seen live outside of Madison Square Garden in NYC

The work seen live outside of Madison Square Garden in NYC

TELEVISION AND ONLINE SPOT

Creative direction from Karen Short, Casey Rand, Inna Koffman and Colin Lord
Design Direction from Devin Croda

Adweek.COM Coverage