To announce the launch of Uber Eats’ expanded delivery services, we launched an illustration-driven out of home campaign to tell the world. This campaign ran globally in out of home and on social placements.
You Can’t Eat Toilet Paper…
People don’t associate UberEats with essentials or grocery delivery, in fact, you can’t link the name ‘eats’ with toilet paper or toothpaste. The easiest way to do that was with very short, and to-the-point messaging. The image medium we went with was reductive, and simple imagery that feels nearly universal—and none of which, is of a to-go meal.
Telling the World
Social Animations
Illustrations Created in Collaboration with TlLL LAUER
Design and Illustration Direction: Alex Lumain
Creative Direction: Alyssa Cavanaugh, Ryan Seipert, Matthew Woodhams-Roberts, Dave Horton
Production: Esther Perls, Chloe Seitz