Alex Lumain
Alex Lumain
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D+IQ

Diversity Initiative for Droga5

DROGA5 D+iQ

D+iQ is the brainchild of Droga5 employees. The D+iQ Group at Droga5 focuses on bringing diversity education and awareness to Drogans through a new internal, quarterly Zine and monthly talks and events.

 

1. The Creation

While communication is key to our understanding of one another, language itself can often be problematic, dividing people along lines of race, ethnicity, gender identity, or education. The use of simple, bold, equally-weighted shapes in place of letters aims to conceptually democratize the issues of diversity and identity, while also broadening the visual palette to be used in creative and unexpected ways. 

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2. The Zine

In addition to the D+iQ identity, the initiative also included creating a place for employees to actively participate in keeping the conversation going about different topics related to workplace diversity. This resulted in the creation of a quarterly Zine, titled !Q, which is produced in-house with contributions from different employees for pieces like art and opinion pieces.

Race Issue Cover design by Jen Lu
Leadership Issue Cover design by Max Friedman

Issue No. 1: The Race Issue

Issue No. 1: The Race Issue

Issue No. 2: The Leadership Issue Additional imagery created by Max Friedman, Pete Gibson and myself

Issue No. 2: The Leadership Issue
Additional imagery created by Max Friedman, Pete Gibson and myself

 

3. Additional Agency Presence

Social Posts I created for D5's Instagram in celebration of LGBT Pride Month

Social Posts I created for D5's Instagram in celebration of LGBT Pride Month

FLIP THE SCRIPT  was a talk featuring guest speaker Bryon Summers where he discussed the   “We Love You”   project. Through his work, Summers is reversing the overwhelming misperception of African-American and Black men as “threats,” “menaces,” “criminals” or “thugs” into one that captures their humanity and love.  Photo credit Paul Macgyver

FLIP THE SCRIPT was a talk featuring guest speaker Bryon Summers where he discussed the “We Love You” project. Through his work, Summers is reversing the overwhelming misperception of African-American and Black men as “threats,” “menaces,” “criminals” or “thugs” into one that captures their humanity and love. Photo credit Paul Macgyver

SAY WHAAT?!  Was a talk given by Droga5 employees in the style of a culture slam in which employees had the opportunity to reenact  intercultural faux pas or uncomfortable moments of otherness that they experienced in the workplace. The event itself went really well and there were several speakers that touched upon a lot of topics from race and ethnicity to experiences with their economic backgrounds.  Photo credit Paul Macgyver

SAY WHAAT?! Was a talk given by Droga5 employees in the style of a culture slam in which employees had the opportunity to reenact  intercultural faux pas or uncomfortable moments of otherness that they experienced in the workplace. The event itself went really well and there were several speakers that touched upon a lot of topics from race and ethnicity to experiences with their economic backgrounds. Photo credit Paul Macgyver

For  Black History Month,  D+iQ hosted a talk that engaged in conversations with leading black minority media to learn more about trending topics in mainstream media that is under- or mis-reporting information, particularly diving deeper into conflicting interpretations, emotions and next steps around intersectionality. Panelists included leaders behind top minority media sites like Blavity.com, Huffington Post's Black Voices, and the blog, Ain't I Latina.  Photo credit Paul Macgyver

For Black History Month, D+iQ hosted a talk that engaged in conversations with leading black minority media to learn more about trending topics in mainstream media that is under- or mis-reporting information, particularly diving deeper into conflicting interpretations, emotions and next steps around intersectionality. Panelists included leaders behind top minority media sites like Blavity.com, Huffington Post's Black Voices, and the blog, Ain't I Latina. Photo credit Paul Macgyver

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