D+iQ is the brainchild of Droga5 employees. The D+iQ Group at Droga5 focuses on bringing diversity education and awareness to Drogans through a new internal, quarterly Zine and monthly talks and events.
1. The Creation
While communication is key to our understanding of one another, language itself can often be problematic, dividing people along lines of race, ethnicity, gender identity, or education. The use of simple, bold, equally-weighted shapes in place of letters aims to conceptually democratize the issues of diversity and identity, while also broadening the visual palette to be used in creative and unexpected ways.
2. The Zine
In addition to the D+iQ identity, the initiative also included creating a place for employees to actively participate in keeping the conversation going about different topics related to workplace diversity. This resulted in the creation of a quarterly Zine, titled !Q, which is produced in-house with contributions from different employees for pieces like art and opinion pieces.